NiaMia is a modern fashion label born out of friendship, creativity, and a shared desire to redefine comfort. Founded in the summer of 2021 by Sania (Nia) and Neshmia (Mia), the brand was created to fill a space they felt was missing in the fashion landscape: effortlessly wearable co-ords that combine style, ease, and thoughtful design.
Rooted in the belief that fashion should feel as good as it looks, NiaMia brings together clean silhouettes, soft tailoring, and curated details — resulting in pieces that are just as suited for everyday wear as they are for special moments. Our signature NiaMia Cut — defined by relaxed drop shoulders and a softly structured bib front — reflects our East-meets-West design philosophy. Paired with our reimagined modern shalwars, each ensemble becomes a contemporary tribute to Pakistani heritage.
From day one, we’ve built our brand with purpose.All our materials are locally sourced, our production is waste-conscious, and our tailors and artisans are paid above fair wages — because responsible fashion isn’t an afterthought, it’s at the core of who we are.
We’re passionate about quality, obsessed with details, and always innovating. Every print, stitch, and silhouette is the result of continuous research, experimentation, and love — crafted to offer you clothing that speaks to both comfort and individuality.
At NiaMia, we don’t follow trends — we create pieces that feel personal. We hope our clothes become a part of your story, just as creating them has become a part of ours.
With love,
Nia & Mia
NM x